How an Ad Campaign Invented the Diamond Gemstone

How an Ad Campaign Invented the Diamond Gemstone

Within the 1930s, few Americans proposed with all the stone that is precious. Then everything changed.

I gave a lot of thought to how I was going to do it when I decided to propose to the woman who is now my wife. But i did not think much by what I happened to be likely to do so with. Not just did an engagement ring seem the logical—nay, the inevitable—choice, but I experienced simply the diamond that is very. My grandfather had scrounged up money that is enough purchase a engagement ring for my grandmother during the early 1950s, plus the rock had passed away if you ask me when he passed on. We reset the diamond in a far more band that is modern got the ring appraised, and slipped it on my fiancee’s hand.

It had been a stunning moment—a gesture of love and dedication spanning generations. Continue reading “How an Ad Campaign Invented the Diamond Gemstone”